Need help building your brand? Start by assessing the components that are working for you and working against you. Branding doesn’t have to be complex. In fact, some of the most iconic brands are the simplest. Think Apple, Amazon, and FedEx. While their process to get there didn’t happen overnight, it is possible to make strides fast when you’re crystal clear on the purpose and role of each branding component. In Branding Made Simple, you’ll find out what makes a brand great, what makes a brand ineffective, and where your brand falls on the spectrum right now.

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