Case Study
Earning Its Place as “The People’s Gym” and Revolutionizing the Industry
Earning Its Place as “The People’s Gym” and Revolutionizing the Industry A LISTEN360 CUSTOMER STORY AVERAGE FACILITY SIZE 30,000+ ft 2 LOCATIONS 40 THE CHALLENGE Since opening the doors of the first Xercise4Less gym in 2009, the company has worked to revolutionize the fitness industry. Offering all the features of full-service health clubs— professional staff, spacious and well-outfitted facilities, generous class schedules—at rates that are often 50 percent less than what other gyms charge, Xercise4Less is proving that cost does not have to be an obstacle on the path to better health. Customer-centered values are at the core of the company’s success. Xercise4Less refuses to compromise on customer service in its quest to keep prices low. “We pride ourselves on giving the best cust