In the last decade, technology and the data revolution have unrelentingly reshaped the landscape of modern business, hitting some more than others. The travel industry in particular has seen large shifts in how customers are served. It has become a race to stay ahead of the widening chasm between sustainable growth and becoming obsolete, but speed won’t save you if it’s in the wrong direction. Building up your tech and strategies on the right information can mean the difference between surviving and thriving with your customer base. So, what’s the best source? Your customers themselves, of course. Consider, for example, the case of Fox World Travel. The agency is no stranger to the idea of a customer-centric culture. As one of the top travel companies in the country serving bus

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