Case Study: e-Learning Tools and Market Analysis Brief: Our client was evaluating business development opportunities within Mainland China’s e-Learning market, and needed to understand the landscape, players and product offerings available. Emerging Strategy’s Solution: Emerging Strategy’s consultants drew on a mix of domestic and international sources, beginning with secondary research to find e-Learning products and services in mainland markets using industry reports, trade publications and general media. Afterwards, extensive primary research and site visits were conducted to triangulate, validate and further elaborate on findings. Research also characterized the different user and buyer segments, making the identification of coverage gaps possible. Industry specialists, educational ins

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