Case Study: E-commerce Store Grows with Facebook Ads - Marketing 360® This is the type of eCommerce sales growth we love to see at Marketing 360®: Strong sales growth each month they’ve worked with us since July 2017. This is a story of marketing that drives brand awareness. While all the sales channels have improved, the real standout is Facebook (represented in purple in the above graph). As traffic increased on Facebook, so did conversions. There are two main areas that are particularly effective. The first and most effective (in targeting sales) is retargeting ads for people who visited the website or engaged with their Facebook page. For example, this ad targets people who abandon their cart:This ad was the strongest driver of sales in the last 6 months (people love a deal!). This ad

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