E-Commerce Marketing Case Study - Seasonal Sales Cycles - Marketing 360® This Marketing 360® eCommerce client does great at Christmas – but they keep their marketing active all year long. Here’s how it pays off. A look at this company’s conversion data over the last couple of years tells a pretty clear story: The spikes in traffic/conversions are the holiday seasons. A look at their top organic terms also shows where their bread and butter is:So here’s a point we’d like to make. You might assume that with all this Christmas business happening, that they’d decrease their marketing the rest of the year. Why invest in marketing during your offseason? But you’d be wrong. For one, they don’t exclusively sell Christmas items, so they have to advertise for other products throughout the year. But

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