This 2023 e-commerce white paper compares leading platforms: Odoo, Adobe Commerce, PrestaShop, Shopify, WooCommerce, Wix, and Salesforce Commerce Cloud. It highlights their features across areas such as product management, design, customer management, shipping, and marketing. Open-source platforms like Odoo, PrestaShop, and WooCommerce offer flexibility and cost-effectiveness, while SaaS solutions like Shopify and Wix prioritize ease of use. Salesforce and Adobe cater to advanced businesses with niche features but at higher costs. Ultimately, the right platform depends on a business's scale, customization needs, and budget.

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