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E-Commerce Econometric Modeling of Promotions and Media Mix

E-Commerce Econometric Modeling of Promotions and Media Mix

Decision Analyst
Pages 2 Pages

Category: E-Commerce, Consumer Goods Methods: Econometric Modeling, Advanced Analytics Summary For a Fortune 1000 firm in a consumer goods category, predictive modeling was applied to quantify the impact on e-commerce sales of promotion/media type, promotion location on the website homepage or within emails to consumers, alternative headlines, and competitor actions. Decision Analyst’s Predictive Analytic Services team created an analytic da

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