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Market Mix Modeling: Measuring Return From Advertising in the Fresh Food Industry

Market Mix Modeling: Measuring Return From Advertising in the Fresh Food Industry

Decision Analyst
Pages 3 Pages

Case History Strategic Research ? Analytics ? Modeling ? Optimization Copyright © 2015 Decision Analyst. All rights reserved. Category: Fresh Food Manufacturer Methods: Econometric Modeling, Advanced Analytics, Advertising ROI, Advertising Research, DecisionSimulator™ Summary A major manufacturer of a fresh food product sold in grocery stores had spent $250,000 in the previous two years on advertising and $1.2 million per year in promotion al

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