The case study "Defying Cost Volatility: A Strategic Pricing Response" outlines a four-step approach for companies to navigate cost volatility and protect margins. First, it emphasizes building an analytical fact base by compiling transactional data and evaluating cost pass-through performance. Second, it advocates for setting a dynamic pricing strategy tailored to the business's specific economic situation. Third, it stresses the importance of creating conviction among the sales force to effectively communicate price changes. Finally, it recommends implementing governance and impact tracking to ensure pricing strategies are executed efficiently and transparently.

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