This case study highlights how Profile, a leading Benelux car tire and maintenance chain, improved its pricing strategy by integrating Omnia's Dynamic Pricing tool. Facing challenges from growth, decentralized franchise operations, and competition from online pure players, Profile sought to automate pricing and align prices across web and physical stores. With Omnia and consulting from Commercieel Verbeteren, Profile centralized pricing decision-making, improved margins, and established a pricing committee to continuously refine strategies. The tool enabled Profile to better communicate prices, strengthen relationships with franchisees, and create a stable foundation for future growth.

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