Case Study
How Proper Marketing Can Grow Your Client Base
LWS Tax & Accounting Services in rural Ohio grew its client base and revenue by nearly 200% in 18 months, expanding from 4 to 15 employees. Founder Blake Shaffer recognized the need for effective marketing to promote their services. By using ADP's CountingWorks PRO marketing dashboard, the firm created branded materials, enhancing visibility. The integration of ADP’s RUN Powered by ADP platform streamlined payroll and HR processes, allowing efficient management of a growing client base. LWS aims to acquire 1,000 payroll clients in the next five years.