Case Study

Driving undergraduate enrolments with a consistent brand presence

Driving undergraduate enrolments with a consistent brand presence

Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objective Driving undergraduate enrolments with a consistent brand presence Solution Results • To drive enrolment for UniSA Online’s undergraduate degrees among mid-career professionals in a cost-effective manner • To clearly articulate the value of UniSA Online as a brand differentiator from other offerings in the market Headquarters: Adelaide, Australia | No. of Employees: 1,001 – 5,000 | Industry: Higher Education • Used LinkedIn’s targeting capabilities to accurately identify audiences who are open to education and upskilling opportunities • Adopted an always-on, full-funnel marketing strategy to meaningfully and consistently engage audiences • Served a mix of Video and Single Image Ads, using A/B t

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