Sports  Unlimited  has  always  had  a  very  engaged  customer  base  -­  people  who  play   and  follow  sports  tend  to  be  passionate  consumers.  But  the  problem  was  that  they   couldn’t  access  and  act  upon  their  customers’  interests.  Before  moving  to  Bronto   Software,  their  email  software  didn’t  give  them  the  ability  to  do  much  in  the  way  of   VHJPHQWDWLRQRUZKDWFDSDELOLWLHVLWGLGKDYHZHUHWRRFRPSOH[

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