Case Study
Hansen Surfboards Finds Untapped Source of Revenue in Targeted Email Marketing
Introduction Hansen Surfboards is one of the most popular and well-known surf shops in Southern California. Family-owned and operated, Hansen just celebrated its 50th anniversary. In addition to stocking more than 700 surfboards from a wide range of manufacturers, Hansen also sells beach lifestyle apparel for all age groups. Hansen is a haven for beach-oriented outdoor enthusiasts. S