Promoting insightful content on LinkedIn gives prospective students a taste of business school—resulting in increased leads, awareness, and enthusiasm
Promoting insightful content on LinkedIn gives prospective students a taste of business school—resulting in increased leads, awareness, and enthusiasm
2 PagesQueen’s School of Business Case Study Promoting insightful content on LinkedIn gives prospective students a taste of business school—resulting in increased leads, awareness, and enthusiasm for their programs Showcasing conversations and thought leadership As one of the world’s premier business schools, Queen’s School of Business uses business insights to demonstrate the type of discussion and thought leadership that happens in their classrooms—taking a more content-driven approach to driving leads and awareness for their degree programs. “Instead of simply promoting a list of bullet points about our program, we wanted to showcase the conversations that happen in our classrooms,” says Neil Bearse, director of marketing for Queen’s School of Business. “And bringing insights conte
