Unstructured customer data can be an obstacle to effective customer engagement, making the invaluable asset of fully engaged customers difficult to
Unstructured customer data can be an obstacle to effective customer engagement, making the invaluable asset of fully engaged customers difficult to
2 Pagesevalueserve.com Case Study – Customer Engagement Logistics Company Unstructured customer data can be an obstacle to effective customer engagement, making the invaluable asset of fully engaged customers difficult to attain. Client A leading global logistics firm Industry Logistics Business Challenge An inability to effectively engage customers with targeted marketing campaigns due to unstructured, non-homogeneous customer data Evalueserve Solution Our data experts consolidated and normalized the client’s data in a single data mart. By using a progressive customer analytics framework, insight was gained that allowed the generation of properly targeted marketing campaigns. The results also allowed the setup of a truly robust customer relationship manage
