Driving Change at Village Hotels How new technology is helping British brand gain market share and drive revenue The Challenge Founded in 1995, Village Hotels is a group of 29 hotels located in peripheral-city locations across the UK. Yet, after 20 years of operating, the brand had stagnated, due to a lack of investment and a lack of innovation. KSL Capital Partners acquired Village Hotels in 2014 and looked for ways to improve the fortunes of the under-utilised assets. KSL called for immediate ways to improve operations, revenue and asset value, bringing in new management to lead the changes required. The new team questioned not how much would it cost to make the changes required but rather how much money would Village Hotels lose if things stayed the same. The Sol utio n

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