Driving Record Growth with Zleep Hotels Danish hotel brand invests in technology and pares back frills to drive profits The Challenge Zleep provides an innovative limited-service offering, which is reflected in its room rates. The brand’s challenge was to move away from on- property revenue management via Excel and invest in a group-wide platform that would drive better margins as it works on expanding its footprint into new markets in Denmark. Zleep properties are typically 80 to 160 rooms, with the smallest being just 42 rooms. This, coupled with the lack of other peripheral F&B services, made yielding vital to profitability. The company wanted the insight to price according to demand and customer segment. The Solution Zleep Hotels became the first group in Europe to part

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