Automati on Drives Business Success For Ruby Hotels Lean luxury, backed with an innovati ve approach to technology and data, is the framework for profi t growth at Europe’s Ruby Hotels. The Challenge Germany-based Ruby Group was founded in 2013 with a mandate to deliver ‘Lean Luxury’, a hospitality philosophy built on a lean organisati on structure, concentrati ng on delivering only the essenti als in a contemporary setti ng. This lean organisati on structure has technology at its heart. Anything that can be automated has been, including check-in and check-out, while many on- property functi ons like revenue management have been centralised and are handled out of the group’s Munich headquarters. At the start of 2018 Ruby had four hotels in operati on, with two more added duri

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