CASE STUDY: GROTTO PIZZA Driving Business in the Offseason with a Seasonal Gift Card Promotion The Challenge Since many Grotto Pizza locations are right on the beach, the summer months always bring big crowds. However, guest visits naturally decline in the winter months, particularly from January through March. Grotto Pizza wanted to find a way to increase dining visits during the late-winter months while also showing appreciation for its most loyal customers. The goal was a lasting promotional campaign that could be repeated and improved upon year after year.The Promotion For each Grotto Pizza gift card purchased, a bonus card would be issued for 20% of the value ($10 free when you purchase a $50 gift card). The offer started two weeks before Black Friday, when shoppers begin to make

Join for free to read