CASE STUDY: PIZZA RANCH Pizza Ranch Achieves 780% ROI with Black Friday Double-Points Promotion Pizza Ranch launched its Paytronix-powered “Ranch Rewards” program in 2011, which now has more than 797,000 members across all its restaurants. Points are the currency of the Ranch Rewards program: members earn one point for every dollar spent, and upon reaching 75 points they are awarded with five dollars. The Challenge Many of the Pizza Ranch restaurants are situated in rural areas, which makes them a great destination for local guests, but a problem on days when the general population is out and about. To drive up sales on Black Friday-which had historically weak sales, Pizza Ranch needed a real motivator to get people to stop by when they returned from shopping.The Solution Pizza Ranch

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