CASE STUDY Driving Better Sales Management & Productivity with Mobile Technology How international eyewear brand Silhouette uses mobile order entry software applications to optimize the front line of their business.Founded in 1964, Silhouette International AG is an eyeglass manufacturer and distributor based in Linz, Austria that focuses on quality materials and distinctive, minimalist design. The company sells to independent opticians, optometrists, and ophthalmologists around the world, oering eyewear under both the Silhouette brand and as the exclusive licensee for Adidas eyewear. Silhouette processes more than four million order lines annually. Silhouette’s global IT competence center implemented Handshake Rep and Handshake Hub in 2011 to drive the sales productivity of their

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