Case Study

Reinvigorating the membership experience

Reinvigorating the membership experience

Pages 5 Pages

1. Project One Case Study The Co-op In 2015, the Co-operative Group embarked on a 3-year Rebuild process that was focused on restoring the business to its rightful place at the heart of communities up and down the UK. The vision centred on putting Membership back at the heart of the Co-op, tangible proof of the Co-op purpose, and demonstrating a different, better way of doing business for its customers and the community. The History of the Co-op The original values and principles of the Rochdale Pioneers were set back in the middle of the 19th century. As a co-operative society, the organisation is owned by its members, and puts those members at the heart of the business. The business now is the largest consumer co-operative in the UK, with a proud, ethical heritag

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