Case Study
How New Zealand Immigration keeps applicants informed with an automated lead nurture and retention programme.
How New Zealand Immigration keeps applicants informed with an automated lead nurture and retention programme.
How New Zealand Immigration keeps applicants informed with an automated lead nurture and retention programme.Immigration New Zealand’s purpose is to bring the best people New Zealand needs to prosper. They offer a range of visas to help those who can contribute to New Zealand to visit, work, study, live, or invest here. Immigration New Zealand partnered with Ubiquity to build a comprehensive lead nurture programme for skilled migrants looking to find work in New Zealand. The power and flexibility of the Ubiquity database enables them to send highly personalised communications, based on factors such as their occupation, nationality, age and visa type. Since implementing the Ubiquity marketing automation platform, Immigration New Zealand has increased the sophistication o