Case Study
How Auckland Transport is making public transport easy for everyone.
How Auckland Transport is making public transport easy for everyone.People from all walks of life and abilities use Auckland’s public transport services. While the AT HOP card has made using and paying for transportation a lot easier, some customers find it hard to read the digital displays on buses and trains, or to use the online portal. Users are often unsure how much money is left on their card, or whether they’ve tagged on or off successfully. With AT HOPs focus on delivering a great experience for all their customers, they enlisted the help of Qrious and the UbiQuity platform to develop an automated programme that would easily communicate travel and balance details to their accessible customers. To achieve this AT HOP needed to bring their various sources of data into