A VEEVA WHITE PAPER VEEVA.COM A VEEVA WHITEPAPER VEEVA.COM Driving AI Success with a Modern Approach to Data Management An industry perspective VEEVA.COM 2 A VEEVA WHITE PAPER Introduction Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development but also in commercialization. 90% of industry executives recognize AI as important in driving commercial innovation such as hyper-personalized experiences. 1 We are on the cusp of extraordinary AI breakthroughs, but there’s a missing link—the right data foundation. AI needs data to build intelligence and for that data to be useful, it must be organized in a standard way. For decades, the industry has relied on building and maintaining its own custom-built data warehouses because of a lac

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