Drive mass awareness amongst Hendrick’s affluent target audience.
Drive mass awareness amongst Hendrick’s affluent target audience.
1 PagesRESULTS We delivered massive True Reach ® and earned media views, driving strong CTR and purchase intent. ALCOHOL CASE STUDY True Reach ® Views 3.8 MILLION + in-category increase in Share of Attention ® 7 % acuityads.com CTR higher than benchmark 2.8 X Social Interactions * 4,288 APPROACH We ran three creatives across desktop placements using our SkipStream ® and Twitter skippable pre-roll video formats. FLIGHTING SHARE OF ATTENTION ® GOALS Achieve completed video views. AWARENESS Drive mass awareness amongst Hendrick’s affluent target audience. COMPLETED VIDEO VIEWS Using our True Reach ® Insights Platform we were able to calculate Hendrick's pre & post campaign in-category Share of Attention ® . Prior to campaign launch, Hendrick’s had a Share of Attention ® of <1% amongst m
