This campaign was an amazing success, resulting in the following: ACCOMMODATIONS CASE STUDY Average campaign CTR was three times the American display campaign benchmark. 3x * acuityads.com A major hotel group wanted to generate awareness of a limited time special promotion. The campaign was executed during the period leading up to the promotion as well as throughout. Impressions delivered across the United States. 4.5 MILLION + RESULTS Met and surpassed minimum campaign impressions target. 107 % *CTR for Digital Display Ads in US averaged 0.08%, September 2015. eMarketer December, 2015. APPROACH A combination of prospecting lookalike users, use of contextual keywords and retargeting was used to identify users with higher likelihood of campaign interest. The campaign took adv

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