Sound Near Case Study BOSE - India Audience targeted Mobile Ads powered by Near help Bose target air travellers and affluent audiophiles in India for its new product launch. CHALLENGE: Bose was launching a revolutionary new technology: in-ear noise cancelling earphones. Priced at over USD 300, this was a premium product aimed at affluent audiophiles and frequent air travellers.The objective was to drive awareness in this audience in the most

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