B2B – CLOUD COMPUTING CASE STUDY acuityads.com OBJECTIVE IBM set out to generate awareness of its Artificial Intelligence technology, Watson, among C-Suite professionals to increase adoption of its Cloud Computing solutions. Watson, which allows computers to speak intelligently, was used to position IBM as a technology company capable of supporting high-end, executive applications. AcuityAds worked with IBM to improve and adapt its digital advertising campaign strategy to increase efficiency and effectiveness of a series of four video campaigns, including Watson, Atomic Memory, IBM Watson and Therapy Session. To drive greater Share of Attention® within the Cloud Computing segment, our team used a combination of Non-Intel content and quarterly learnings to target the core audience a

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