1 Case Study – Oil & Gas Market Downstream Oil and Gas Industry Research in China The challenge One of the global leading research firms in the energy industry wanted to review the downstream oil and gas business in 13 provinces (23 cities) in China, and map the market entry strategy for an international oil company. The objectives of the study were to: Understand the distribution and operation of the oil and gas retail business in China Understand the national and provincial level regulations Evaluate market sizing in terms of volume and value Estimate the market share of different players (international oil companies vs. national oil companies vs. private oil companies) Identify target growth segments (non-fuel versus fuel) Analyze the price points of the retail oil an

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