1 Case Study – Specialty Maltose Syrup Holistic Market Environment Research in China The challenge A leading global biotechnology company producing enzymes and micro-organisms had observed growth in the specialty syrup market. It sought to obtain a deeper understanding of the market and customer demand trends. The objectives of the study were to forecast the size of the overall market, gauge customer demand patterns (i.e. applications, functions and compositions of specialty maltose syrups), as well as understand available products and prices in the market and the strategies of competing specialty syrup producers. The process Spire held face-to-face in-depth interviews with major specialty syrup producers, importers, distributors and industry experts. Telephone interviews

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