1 Case Study – Biscuits Strategic Market Entry and Partner Selection Research in China The challenge A leading Asian producer of sugar confectionery products had been exporting to the burgeoning China market and was considering launching biscuit products to expand its market presence. The objectives of the study were to: Assess the potential of the biscuit industry in China to ensure a successful launch of the client’s products Identify and recommend suitable business partners in advertising, packaging and distribution 2 Case Study – Biscuits Strategic Market Entry and Partner Selection Research in China The process Spire undertook secondary research to understand the overall market environment and trends for the snack food market in China, in particular, biscuits. Our

Join for free to read