Dow A Grosciences Grasslands Campaign – Raising Awareness And Growing Market Share
Dow A Grosciences Grasslands Campaign – Raising Awareness And Growing Market Share
1 PagesMistral PR, a division of Loud Group, Cherry Barns, High Street, Harwell, Oxfordshire, OX11 0EY Tel: +44 (0) 1235 834 277 www.mistral-pr.com Introduction Dow AgroSciences has established itself as the leading supplier of herbicides to UK grassland farmers. It wanted to re-position the price of its two main products - Doxstar and Pastor - to grow volumes and market share even further. In PR terms, while the products and
