Case Study

Doubling job applicants by emphasizing employer brand.

Doubling job applicants by emphasizing employer brand.

Procore Technologies, a cloud-based construction software provider, rapidly grew its employee count by nearly 300% and became the most used construction software globally. To attract talent to its small-town headquarters in Carpinteria, California, Procore used LinkedIn Career Pages and Recruiter. By showcasing the company culture, beautiful beach location, and employee experiences, Procore doubled its Career Page views and job applicants within a year, maintaining a turnover rate of less than 5%. LinkedIn played a key role in amplifying Procore’s brand and drawing in the right talent.

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