Case Study
Grünenthal Creates Healthier Customer Relationships With Domo
Grünenthal, a global leader in pain management, turned to Domo to enhance decision-making and customer insights. Before Domo, Grünenthal lacked visibility into customer behavior, relying on gut feeling rather than data-driven decisions. After a successful pilot, the company rolled out advanced analytics and dashboards across 19 countries, centralizing data and improving performance tracking. With Domo's help, Grünenthal now understands customer needs through cohort analysis, improving marketing strategies and customer experience. The company’s culture shifted towards data-driven decision-making, empowering leaders and teams to make more informed, impactful choices.