Case Study
L‘Oréal Paris Optimizes CPA for “StandUp” Campaign with Outbrain
OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. L ‘Oréal is the global leader in the beauty industry, operating in 130 countries on 5 continents. The company‘s mission is to provide innovative cosmetics of the highest quality to women and men around the world, emphasizing the diversity of its customers. L ‘Oréal‘s 40+ brands include the world‘s leading cosmetics brand, L ‘Oréal Paris. Together with the NGO Hollaback!, L ‘Oréal Paris implemented an extensive campaign for its “StandUp” training program, which aims to end harassment in public. In order to attract as many men and women as possible to its online training program, the brand turned to Outbrain, a leading recommendation platform for the open web. Ov