Accurate address data is the key As the Domino’s brand grows, managing franchise territories has become more complex. When a franchisee invests in a new business, the contract will set out the territory and number of homes within that territory. Franchise areas and associated purchase prices are determined by the number of reachable households, overlaid with socio-economic data. One of the major issues that franchise businesses encounter is territory disputes. To minimise this risk Domino’s must ensure that the territory data is accurate and up to date. Business challenge Historically, Domino’s has used Australian census data to determine territories. As the census data is only updated every five years, the data quickly becomes out of date and does not keep up with ra

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