Case Study
Doing What’s Best for the Business: Rewards Without the Sacrifice
A nationwide food distributor needed to revamp their sales incentive program to better fit their business model. In the past, top performers were rewarded with an incredible group incentive trip. Despite the success and popularity of this model, taking all of the top performers away from their responsibilities during the same time frame resulted in a short-term decrease in sales. The client asked BI WORLDWIDE (BIW) for a new solution that would minimize the negative impact observed in the past while retaining the effective sales incentive engagement. Case Study Food BI WORLDWIDE.com ©BI WORLDWIDETM 2015 | reference: Food_L02 BIW was tasked with reinventing the client’s travel incentive program. While group travel had been popular and effective, the client’s business model