Harness.io automates its free trial offer with LinkedIn and Zapier Location: San Francisco, CA No. of Employees: 201-500 | Industry: Computer Software Challenge • Harness.io, a continuous delivery- as-a-service platform, has been advertising on LinkedIn since Dec 2017, and starting in Jan 2020, found great success using LinkedIn Lead Gen Forms to reduce friction and increase lead volume. But with the influx of leads came the additional challenge of routing those leads efficiently and accurately. Provisioning accouts and getting them into Harness’s Marketo system required a clunky process of manual steps across multiple people. With several hoops to jump through, there were many delays and even lost requests. “With the Zapier integration, we’re able to eliminate t

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