a case study: direct mail partnership _________________ provided by: ddk marketingMichaels Jewelers – Direct Mail Partnership Case Study ddkmarketing.com | 414 N Orleans Street, Suite 310 | Chicago, IL 60060 | 312.445.0030 ______________________________________________________________ 1 executive summary Michaels Jewelers has been utilizing direct mail as a marketing resource for almost 30 years. In 2014, Michaels Jewelers began participating in the PANDORA Jewelry direct mail campaigns through ddk marketing. After proven success in advertising their PANDORA lines, Michaels Jewelers expanded their direct mail participation with ddk marketing in 2016 to include additional, Michaels Jewelers-specific mailings. The following case study is an examination of the direct mail partnership betwe

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