Case Study

Direct Mail Recycling Analysis

Direct Mail Recycling Analysis

Case Study: Direct Mail Recycling Analysis BACKGROUND METHODOLOGY Commonly this focuses on things like drinks cans, cardboard packaging, glass bottles and food waste. The DMA/Royal Mail recycling tracking research required a sophisticated addition to the normal analysis process so that direct mail products could be reliably identified in the recycling materials, and also in the remaining dustbin waste. This inf

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