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Digital Transformation: How a Consumer Goods Giant Markets with a Multi-Channel Platform

Digital Transformation: How a Consumer Goods Giant Markets with a Multi-Channel Platform

MindTree
Pages 4 Pages

SUCCESS STORY Digital Transformation: How a Consumer Goods Giant Markets with a Multi-Channel PlatformConsider the massive consumer engagement footprint of one of the world’s biggest household goods companies: more than 70 unique brands across 182 di?erent countries, with hundreds of brand variations. Some 1,600 online properties, with similar numbers in social and mobile impressions. A digital marketing budget surpassing $1 billion. Ev

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