Soothing a Consumer Health Giant’s Digital Growing Pains
Soothing a Consumer Health Giant’s Digital Growing Pains
4 PagesSUCCESS STORY Soothing a Consumer Health Giant’s Digital Growing PainsThe common cold, a sti?ing ?u, nagging heartburn, stinging migraines. All around the world, millions of people are hampered by health issues that may not require a doctor, but certainly need soothing. For relief, they turn to products manufactured by global consumer goods companies, which com- pete ?ercely for mindshare and loyalty in helping people live healthy lives.
