Rogers One Number Case Study www.counterpath.comCounterPath - Case Study Challenge While customers have embraced Rogers’ mobile and internet services, they are looking for more integration between their services and the growing number of devices in their lives. In addition to mobile smartphones, subscribers are increasingly using PCs, laptops and tablets to meet their communication needs. Frequently, consumers are turning to over-the-top (OTT) services from competitors like Skype or Apple’s FaceTime. To retain customer loyalty and avoid the siphoning of text and voice communications away from Rogers core services, Rogers decided to provide a competitive OTT alternative. They needed to integrate their services across mobile smartphones, desktops and tablets, using the consumer’s ex

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