Norbridge | Transportation | Case Study | Developing Market Positioning for a Third Party Logistics Business Case Study - Developing Market Positioning for a Third Party Logistics Business For a major corporation, we worked with management to develop a strategy for its "third-party logistics" (a.k.a. "3PL") subsidiary. The third party logistics marketplace includes outsourcing of services for warehousing, transportation, and other supply chain-related activities. Approach We conducted a detailed review of the third party logistics market with three primary goals: Describe the industry Assess industry performance and trends Profile major third-party logistics providers Key elements of the approach included: Surveying more than 20 third-party logistics customers in different industry segmen

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