Norbridge | Transportation | Case Study | Preparing for Entry into a Major New Market Case Study - Preparing for Entry into a Major New Market For a major US-based transportation company, we worked with sales, marketing, and operations teams to prepare for entry into a large, newly competitive market. The client engaged Norbridge to help develop tools and analyses to educate and train the marketing and sales force to be able to obtain profitable new business, and to assist the operations team in preparing to cost-effectively handle the new business. Approach We conducted an in-depth analysis of the new territory, profiling individual customers, commodities, and major geographic sectors. The team collected detailed activity-based data providing a basis for "bottom-up" research, examining t

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