Desigual designs unlimited shopping experiences Empowers retail staff, provides more personal customer experiences CHALLENGE CREATING AN UNLIMITED SHOPPING EXPERIENCE To empower consumers to express themselves through beautiful, bold, vibrant clothing, Desigual wanted to leverage the latest technology. The company needed a single vision of its customers, product catalog, and stock, to eliminate pain points, improve customer relationships, and inject surprise and intrigue into the shopping experience. “We wanted to have any product available at anytime, anywhere, and on any device. We wanted to provide easy access to our products, unlock our full line to clients, and deliver it as they want,” says Eduard Ponce, architecture coordinator. Desigual also wanted to increase its geograph

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