MMI Agency Advertises in a Real-time World Maximum ROI by delivering actionable insights in real time CHALLENGE “We’re an advertising agency focused on enabling brands to win on new platforms and mediums by leveraging data and technology to beat their competition,” says CEO Benjamin Spiegel. “Our goal is to turn consumer, market, and platform insights into actionable recommendations for the brand in the shortest time possible. “Advertising is a real-time business. For our brands to have a competitive advantage, we need to respond to consumers in the moments and places they choose. Today, social media is generating massive amounts of information. How do we identify relevant information and then generate insights—and not only insights, but also actionable recommendations for our cl

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